Did you know that Predictive Analytics is the next big thing in the upcoming marketing software war?

Check out this article from Fortune Magazine.

IBM’s CTO, Shankar Venkataraman is moving over to Marketo last week.

Marketo MKTO 0.52% has added a chief scientist to its leadership team: Shankar Venkataraman, a software engineer who spent the past year as chief technology officer for the IBM Analytics platform. – Fortune


Check out the announcement here.